; ;
91% would buy from us again Reevoo Reviews
Every car checked by our specialists
Prices checked daily

Blog / The Car People News / TCP Timeline

Written by : sshields

Published on:: 16/06/2016

TCP Timeline

Updated 26th October 2016

As we prepare for our fourth site in Warrington, we look back on The Car People’s history and how our customers have shaped it…

October 2000 – Opening of Wakefield branch

Our flagship branch and head office in Wakefield opened in October 2000. Our mission? To provide a hassle-free car buying experience that separates us from your typical car dealer.

Popular cars sold at TCP in 2000: Ford Puma, Citroen Xsara Picasso, Citroen Saxo VTR

English_Ford_Puma.jpg

Late 2001 – Expansion of display

Wakefield Aerial Date unknown, could be used for first expansion 2002.jpg

The Wakefield display was expanded, creating a compound for cars yet to be prepared and a larger display.

February 2002 – Customer Support Centre established

As our business grew, it became increasingly difficult for sales advisors to take phone calls, so we introduced a customer contact centre to take incoming calls and ease the strain, whilst still offering the same hassle-free service.

August 2004 – Opening of Ashton-Under-Lyne branch

In Summer 2004, we introduced our “hassle-free way to buy a car” across the Pennines, opening a smaller branch in Ashton-Under-Lyne.

Popular cars sold at TCP in 2004: Renault Megane, Ford Focus, Ford Mondeo

Renault_Megane_front_20080104.jpg

October 2007 – Opening of Sheffield branch

Just off Junction 33 of the M1, we opened our largest branch yet in Sheffield. Our customer contact centre was also relocated to Sheffield.

Popular cars sold at TCP in 2007: Vauxhall Corsa, Vauxhall Astra, People carriers in general

291483-001.jpg

July 2009 – Expansion of contact centre

The contact centre had grown to take on all incoming customer queries across the three branches from before the sale, during and after. To enable us to deal with increase demand and volume we expanded our office space and team.

June 2010 – Our first tweet

With the growth of Twitter, we took our first step in the social media world, spreading our hassle-free message.

April 2011 – First Facebook post

Following on from Twitter, we got on board with Facebook, allowing our customers to interact with use and for us to share news and events.

Summer 2012 – “Showroom” system introduced

showroom.PNG

We introduced the “Showroom” system to our sales process, designed for use on iPads as well as PC terminals and simplified the whole process for both our advisors and customers, making all the information and photos of our cars available and easy to read.

Autumn 2013 – Routine maintenance for customers

We have many loyal customers and were often asked if we provided services and MOTs after purchase. Before we didn’t have the facilities to do so, however, after a trial at our Ashton branch, we rolled out services and MOT’s for our customers across all 3 sites and also introduced service plans, where our customers could pay a fixed monthly payment towards their next service and MOT.

March 2015 – Research Hubs

Market research and our own customer research told us that customers wanted to feel more empowered and in control. A lot of potential customers were having to leave the site and go home to validate their purchase by checking comparative prices and insurance quotes. The feedback we got suggested a dedicated area for customers to do this on site but with breathing space and time was ideal. We came up with the idea of the research hubs and at the same time updated all the showroom soft furnishings.

Summer 2015 – Friends launch

friends.PNG

A large proportion of our customer base has bought from us before, and like to feel valued as repeat customers. We introduced the Friends program, offering exclusive benefits from everyday motoring discounts from top brands, to free rental of sat-navs, bike racks and roof boxes, and more!

To learn more about Friends, click here.

October 2015 – 2nd Expansion of contact centre

Call Centre expansion.jpg

With the ever-growing number of enquiries to our contact centre, we extended the offices allowing a greater capacity of advisors for both sales and customer services. Now dealing with increasing volumes of web chat and finance applications online as well as increased volumes in other areas.

December 2015 – TCP TV launched

TCP TV.JPG

We wanted to make our showrooms a more relaxing and interesting place to be. As well as new, comfy furniture earlier in the year, we introduced TCP TV, broadcasting all kinds of content, including our latest adverts, information on our warranty and finance products, the latest weather and traffic news and welcoming customers collecting their new cars.

October 2016 - Wakefield Expansion and 100,000th Car!

20161025_102300.jpg

20161025_111143.jpg

We are currently expanding our flagship branch in Wakefield further. At the moment the branch is operating at full capacity, so we’re building a whole new preparation centre and expanding our display further, to accommodate for more than 800 cars, to offer our customers greater choice.

20161025_110627.jpg

On the 25th October, 2016, the 100,000th car was sold at our Wakefield branch, on the month of its 16th birthday! The lucky customer was Mrs. Mills and, as a token of our appreciation, was awarded some flowers and a Love2Shop giftcard.

2017 – Warrington

the-car-people-warrington_w268.jpg

When choosing a site for our biggest, best site yet, we figured Warrington a natural progression for us; being just off the M62 and halfway between Manchester and Liverpool. Work has already started and we can’t wait to show it to you.

Click here to find out more about our brand new Warrington branch.


Author Bio

steve.PNG

By Steven Shields, Social Media Executive & Content Writer for The Car People.

Updated 26th October 2016


Like this? Leave a comment below

Related Blogs