Updated 26th October 2016
As we prepare for our fourth site in Warrington, we look back on The Car People’s history and how our customers have shaped it…
Our flagship branch and head office in Wakefield opened in October 2000. Our mission? To provide a hassle-free car buying experience that separates us from your typical car dealer.
Popular cars sold at TCP in 2000: Ford Puma, Citroen Xsara Picasso, Citroen Saxo VTR
The Wakefield display was expanded, creating a compound for cars yet to be prepared and a larger display.
As our business grew, it became increasingly difficult for sales advisors to take phone calls, so we introduced a customer contact centre to take incoming calls and ease the strain, whilst still offering the same hassle-free service.
In Summer 2004, we introduced our “hassle-free way to buy a car” across the Pennines, opening a smaller branch in Ashton-Under-Lyne.
Just off Junction 33 of the M1, we opened our largest branch yet in Sheffield. Our customer contact centre was also relocated to Sheffield.
The contact centre had grown to take on all incoming customer queries across the three branches from before the sale, during and after. To enable us to deal with
Our new website is now live! We hope you enjoy using it— The Car People (@thecarpeople) June 23, 2010
With the growth of Twitter, we took our first step in the social media world, spreading our hassle-free message.
Following on from Twitter, we got on board with Facebook, allowing our customers to interact with
We introduced the “Showroom” system to our sales process, designed for use on iPads as well as PC terminals and simplified the whole process for both our advisors and customers, making all the information and photos of our cars available and easy to read.
We have many loyal customers and were often asked if we provided services and MOTs after purchase. Before we didn’t have the facilities to do so, however, after a trial at our Ashton branch, we rolled out services and MOT’s for our customers across all 3 sites and also introduced service plans, where our customers could pay a fixed monthly payment towards their next service and MOT.
Market research and our own customer research told us that customers wanted to feel more empowered and in control. A lot of potential customers were having to leave the site and go home to validate their purchase by checking comparative prices and insurance quotes. The feedback we got suggested a dedicated area for customers to do this on site but with breathing space and time was ideal. We came up with the idea of the research hubs and at the same time updated all the showroom soft furnishings.
A large proportion of our customer base has bought from us before, and like to feel valued as repeat customers. We introduced the Friends program, offering exclusive benefits from everyday motoring discounts from top brands, to
To learn more about Friends, click here.
With the ever-growing number of enquiries to our contact centre, we extended the offices allowing a greater capacity of advisors for both sales and customer services. Now dealing with increasing volumes of web chat and finance applications online as well as increased volumes in other areas.
We wanted to make our showrooms a more relaxing and interesting place to be. As well as new, comfy furniture earlier in the year, we introduced TCP TV, broadcasting all kinds of content, including our latest adverts, information on our warranty and finance products, the latest weather and traffic news and welcoming customers collecting their new cars.
We are currently expanding our flagship branch in Wakefield further. At the moment the branch is operating at full capacity, so we’re building a whole new preparation centre and expanding our display further, to accommodate for more than 800 cars, to offer our customers greater choice.
On the 25th
When choosing a site for our biggest, best site yet, we figured Warrington a natural progression for us; being just off the M62 and halfway between Manchester and Liverpool. Work has already started and we can’t wait to show it to you.
Click here to find out more about our brand new Warrington branch.
Updated 26th October 2016