Hassle-free car buying coming to Warrington!
The Car People are opening a brand new purpose-built showroom in the popular Winwick area, which is home to Ikea, Marks and Spencer and Gullivers World. The site will occupy just under 13 acres and comfortably hold 1700 cars, to give customers in the North West a fantastic choice of cars.
The new showroom will create around 150 local jobs, rising to over 200 once the site is more established.
The Car People opened their first site in Wakefield in 2000 and has since opened showrooms in Sheffield and Ashton-under-Lyne. Since the standing start in October 2000 sales have grown to just under 18,000 in the last financial year, and the success is down to simple things such as high levels of staff retention. The business has been built around a customer experience and as such the “hassle free approach” relates to the way teams work with each other, as much as the approach to customers and the layout and features of the sites.
The formula, in principal, is simple; Supply customers with a huge choice of makes and models in one location, price check daily to make sure we are offering value for money and make the buying experience simple and pleasurable. We cater for cars from new to 6 years old under specific mileage caps. The showrooms are set up to cater for families, we want everyone to feel good about the company regardless of whether they buy a car or not. We aim for everyone to understand our culture and to feel good about it. In the showrooms the surprising thing is you don’t find many cars, instead we have soft play areas, Xbox consoles and research hubs for customers to check our deals out for themselves online. Customers can speak to advisors wherever they feel comfortable, whether that be the Café Bar, the outdoor seating area or sat around a circular table. Another surprising exclusion at The Car People are offers and sales. The straightforwardness means you get everyday good prices, so there is no room for special offers. You will never hear a sales advisor saying, “you will only get that deal today”. Instead we encourage customers to think before buying if they are not 100% certain.
The Car People are excited to bring their special approach to the popular Warrington area, and feel that the combination of the new showroom and the Ashton-under-Lyne business should give people in the North-West access to over 2,000 cars across the two sites, and almost double that amount in the group. We will be looking for a complete team for the preparation centre, administration, customer service and sales. As such we are holding an open day on Tuesday the 25th of April between 10am and 4pm at Orford Jubilee Leisure Centre, Jubilee Way, Orford, Warrington WA2 8HE off Winwick Road behind Decathlon Sports.
Feel free to join us on the day and talk to us about the roles we still have available and have an informal chat. Alternatively email email@example.com for more information. The roles include all elements of vehicle preparation, driving, security, sales, customer service, handover advisor and many more.
By Jon Seaman, Group Operations Manager for The Car People.
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